By now we should all have heard about SEO and it’s benefits.
For those that are not yet too familiar with SEO, here is a quick break down. Search engine optimisation is the process of improving your website or a web page’s searchability in Google’s unpaid (not promoted/did not pay big bucks to show up first) results.
Over the years SEO has helped businesses gain new insights and better understand user behaviour. Today search engines are advancing with the times to make sure sites are doing the most to remain engaging and user-friendly, therefore businesses have to stay up-to-date and adapt their content to the changing algorithms.
And video has become a really great way to engage and communicate with consumers.
According to research conducted by Venture Beat, video is shared 1,200% more than both links and text combined and increases conversion rates by 80%.
Video is more engaging and can reach a larger number of users.
According to Scott Darrohn from Forbes, businesses, therefore need to optimise their video marketing in order to improve their SEO rankings.
And to do this, brands must ensure that keywords are used in the video title, video description and URL.
Also, you can add a script to your video, which is another way to ensure more high-volume keywords are used in order for Google to rank you accordingly.
To get the best results from SEO and video marketing, it is important to optimise your video content and make sure that it is engaging, timely and relevant.
Now get your team together and make the most out of video and SEO.
Your Digital Marketing Partner,