In the simplest of academic terms, a brand is “a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Legally a brand is a trademark.” - American Marketing Association.
When the endorsement of a certain brand comes from a person you willingly follow and admire, chances are you’re going out to buy that product.
Ever wished there was an “unlike” button while browsing some of your social media platforms? The men and women behind Twitter believe many people have.
Thank you again to everyone who came out to support and participate in our very first digital marketing workshop, we can't wait to do it all over again!
The beauty of live-tweeting comes when we realise we are not alone, when we realise that we are all experiencing the same great show, movie, event, concert and seminar together!
There are so many reasons to utilise digital marketing, but there is only one reason to read this post!
Facebook continues to keep marketers and brands on their toes with new Facebook zero rules.
The morning started with a strong cup of coffee and a great conversation on PowerFM.