YAY!! We’ve scored two extra days to add to our weekend this week!
But for marketers, it’s more than just a long weekend.
Easter is the perfect time to take your marketing up a notch.
Kids are on a high getting ready for that exciting Easter egg hunt and adults are getting drunk off hot cross buns.
When it comes to religious public holidays, the last thing you want to do with your marketing campaign is single out certain groups of people and exclude others. This time of the year we are treated to cute bunnies and colourful chocolate eggs, while for others it’s a time to spend with family or at church. So it’s important to understand that there are different cultures and beliefs to think about when marketing during Easter.
The best way to steer away from alienating anyone is to come up with a marketing campaign that speaks to all consumers. And what do most consumers love?
Consumers love getting more for less and with most families coming together this Easter, they’re going to need more without hurting their budgets or their savings plan for December.
Whether you’re in the retail, beauty or even the marketing industry, people are always looking to save money and still get what they want.
For example, if you add in a bonus box of Easter eggs kids are surely going to nag their parents and parents are going to see it as more eggs to go around for the Easter hunt.
Someone planning a special date might want to treat their loved one and themselves to a mani and pedi or massage.
You could also include an unboxing experience for a company looking for some marketing extras that could win you a long-term contract.
Easter might not be as big as Christmas, but it is a period that resonates with many consumers and a well-tailored marketing campaign can boost your sales.
Creating loyalty eggs this Easter can get you in the right spot.
Your Digital Marketing Partner,